Copy that reads as if it was written here, not translated into here.
Campaign, brand and web copy adapted by a linguist working in their own market — billed as creative work, because it is.
A word-for-word rendering of a slogan is often the fastest way to embarrass a brand in a new market — this is the service that exists to prevent exactly that.
What this is
Literal translation reads as translated — it loses tone, humour and cultural resonance, and for a brand-facing piece that’s an embarrassment risk, not just a quality one. Transcreation is different work: a linguist working in their own market rewrites your campaign, brand or web copy to land the way it’s supposed to land, rather than rendering it word for word.
This is the one page on the site that talks about tone, voice and rewriting rather than accuracy and terminology — because that’s genuinely the job here, and it’s priced like the creative work it is: per word for shorter pieces, per hour for open-ended brand or campaign work.
Because transcreation briefs vary so much in scope and creative direction, we quote every project after a short brief conversation.
What you get
Native-market copywriter/translator working in their own language
Tone and brand-voice brief taken up front
Optional back-translation for internal sign-off
Revision round included
Final copy in your format (Word, CMS-ready text, slide deck copy)
Brief rationale for key creative choices on request
Who it's for
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A company entering the German market needing campaign copy that doesn’t read as translated.
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A brand localising its website copy and tone for an English-speaking market.
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Marketing teams needing a tagline or slogan checked before it embarrasses the brand abroad.
- 04
Ongoing campaign copy that needs a consistent, native brand voice across markets.
Why this is quoted
Transcreation is briefed creative work, not a per-word calculation — we quote after understanding your brand voice, market and the scope of the piece.
Prepare my orderHow it works
Request
Tell us the document, service or date — order directly or send a quick enquiry.
Price confirmed
You see the price before you commit — from the rate card or a same-day quote.
Translation + second review
A subject-matched linguist translates; a second linguist reviews it.
Delivered
Digital delivery by default; stamped hard copy by post on request.
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Native-market linguists, not document translators
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Tone and brand-voice brief taken before writing starts
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A revision round included as standard
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Confidentiality on request for unreleased campaigns
Languages
German ⇄ English most requested for market-entry campaigns; other pairs available on request.
See the language directory →Frequently asked questions
Is this the same as translation, just more expensive?
No — it’s rewriting for effect, not converting for meaning, which is why it’s priced and staffed differently (a copywriter/translator working in their own market, not a document translator).
Can we see a sample before committing to a full campaign?
Yes — a short paid sample on a representative piece of copy can be arranged as part of the quote conversation.
Is machine translation used anywhere in this process?
No — transcreation is inherently a human creative task; it isn’t a service we’d machine-draft.
How is per-hour vs. per-word decided?
Discrete pieces (a tagline, a page of web copy) are usually per word; open-ended or exploratory brand work is usually per hour — we confirm which fits in the quote.
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